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Category Archives: Data collection
How Do You Measure Success?

September 4, 2013

By Laurie Clarke, COO, The Tatham Group Can there be negative consequences when a process measure migrates into being an output measure? A Tatham trainee asked this question recently, and we thought it was a good one. When we get excited about the usefulness of a measure, do we have a tendency to overuse it? […]

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Solving My Sleep Crisis

July 17, 2013

By Laurie Clarke, COO, The Tatham Group I recently read a very interesting, and scary, article about sleep:  The Sleep Crisis.  As most new parents are, I’ve been a bit obsessed with sleep – mine and the little ones – and this article intensified my fears.  Realizing that most of my efforts to affect the […]

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A Marketers Approach to Retention: Part 1

February 13, 2012

By Lorrie Henry – Strategic Marketing and Retention Consultant – led marketing and/or retention efforts at three of the top five national banks after an earlier career path at three leading consumer package goods (CPG) marketing companies. My colleague Lorrie Henry describes herself as someone who provides strategic marketing solutions.  And she does.  Her ability […]

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Mastering the Art of Imperfection

November 30, 2010

““If you wait to do everything until you’re sure it’s right, you’ll probably never do much of anything.” —   Win Borden With the pace of change these days we are constantly put into one of two positions: pursuing perfection and therefore doing nothing or making decisions with imperfect data and launching products with work […]

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