Customer satisfaction or loyalty?

June 25, 2008

Jeffrey Gitomer is a sales guru, speaker and writer. He is the author of The New York Times best sellers The Sales Bible, The Little Red Book of Selling, The Little Black Book of Connections, and The Little Gold Book of YES! Attitude. Gitomer writes a syndicated column with sales tips, and this week he wrote about how to improve your sales through customer loyalty. Check it out here.

  • Michael J. Tatham


    Thanks for the loyalty article. I agree 1000%. I have spoken about loyalty as opposed to customer satisfaction on many occasions. The Tatham Group needs to ensure that loyalty is the cornerstone of everything we do. I think we have done well with our existing customers namely, Canada Life, Equitable Life, Wachovia and many others going back years to when I didn’t have an alliance associate as the face of Tatham. Let’s ensure that we get a return on the investment by applying everything we learned over the last 40 years to all our future relationships.