Doing the right thing for your business…
January 9, 2009
…MEANS DOING THE RIGHT THING FOR YOUR CUSTOMER FIRST
One of the fastest growing priorities in the business world today is how companies can be more responsible. Even though people want to produce cheaper, faster, better and more efficiently, many are also asking, but at what cost?
In fact, the world’s collective consciousness is waking up to the enormous impact that capitalism is having on the environment and society. More and more, we are choosing to support companies that reinvest in the community, rather than those who simply seek profits.
In response, businesses are realizing that to survive in a crowded market, the bottom line is no longer the only determining factor: they must do the right thing for the customer and their stakeholders too. Increasingly, we hear of fervent efforts to ensure ethical accounting, programs for developing countries, organic and fair trade products, environmental preservation and energy-saving alternatives – all fueled by consumers, government and lobby groups, demanding more accountability on all fronts.
Companies who are adopting more ethical business practices deserve high marks for effort and good intentions, but we believe the whole practice is too much of a reaction to a given problem. Here at the Tatham Group, we believe that if we build social responsibility directly into our processes, it is no longer a matter of checking, auditing, fixing and making up for our mistakes: instead, it becomes part of the fabric and culture of the organization, thus, giving us a competitive edge.
In our Winter edition of the Journey, we explore these issues both from a business standpoint, and from a very real place: our own kitchen. We all engage in the daily process of feeding ourselves, so what better way to relate the important role that social responsibility plays in our lives? Although we are not experts in environmental issues, we do know the role of process and how it helps build sustainability. We believe that adopting a process-centric philosophy will inevitably make businesses more responsible.
On that note, and on behalf of the entire Tatham team, we hope the next three articles posted as a series written for The Journey are as thought provoking as they are enjoyable, and we look forward to hearing your feedback.
The Tatham Group