By Lorrie Henry – Strategic Marketing and Retention Consultant – led marketing and/or retention efforts at three of the top five national banks after an earlier career path at three leading consumer package goods (CPG) marketing companies.
Last entry I talked about the marketer’s holistic view of retention addressing actions to the entire customer [...]
By Lorrie Henry – Strategic Marketing and Retention Consultant – led marketing and/or retention efforts at three of the top five national banks after an earlier career path at three leading consumer package goods (CPG) marketing companies.
Last entry I talked at a high level about my experiences with the different approaches to marketing [...]
By Lorrie Henry – Strategic Marketing and Retention Consultant – led marketing and/or retention efforts at three of the top five national banks after an earlier career path at three leading consumer package goods (CPG) marketing companies.
My colleague Lorrie Henry describes herself as someone who provides strategic marketing solutions. And she does. Her [...]
