What is the cost of inaction?

The answer is simple: “If you always do what you’ve always done, then you always get what you’ve always got.” Think about New Year’s resolutions. Year after year, we say we’re going to lose weight, eat better, work smarter not harder, only to find ourselves no further ahead a few months later. Why? Because we’re hard wired to do what we’ve always done – to resist change. The same is true in business.

Only with far greater costs: low employee morale, high turnover rate, and most devastating, innovation takes a back seat.

When a business tells us they’re having a tough year or encountering a recurring problem but can’t afford to take action, we simply say, “How can you afford not to?”

Why is change so hard to accomplish?

There’s no question, change is tough. We’re taught to behave a certain way from birth by our parents, school and society. We are rewarded for doing what we are told, for coming up with creative solutions to problems quickly and for standing out from the rest. As adults, we carry these lessons through to our careers and quickly realize that the organizational structures we enter have similar reward systems. So guess what?

We get promoted to leadership and continue to think and act in the same old way. We can’t help ourselves.

This culture is at the heart of what leads to a cycle of recurring problems. We call it “The CEO’s Cycle of Hell”.


Play Video ()